Learn Behavior Design

Training in Fogg Behavior Design is for professionals who --

(1) need to change behavior at scale and
(2) want a proven system that actually works

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If your success depends on changing human behavior, you’re in the right place.

Fogg Behavior Design is a system you follow step by step. This system was created, tested in real-world settings, and improved over 20 years by Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford. 

Who should learn Fogg Behavior Design?

  • Product managers

  • People working in startups

  • Digital marketing pros

  • Interaction designers

  • Employee wellness leaders

  • Consultants who care about behavior change

You have two ways to learn Fogg Behavior Design.

Option 1: Learn online at your own pace ($299)

Dr. Fogg’s “Online Course in Behavior Design” will teach you the most important models & methods for changing behavior.

  • Learn at your own pace in eight practical lessons (total: 6 hours, mostly video)

  • Join office hours with Dr. Fogg, on Zoom once a month

→ Learn more about the Online Course in Behavior Design

Option 2: Learn from Dr. BJ Fogg for 6 weeks ($4000)

Dr. Fogg’s “Expert Training in Behavior Design” brings professionals together on Zoom in a small group, hands-on format. Over the course of 6 weeks (2 hours/week), you’ll learn how to apply Fogg Behavior Design to real work challenges. Fogg’s breakthrough models and methods draw on over 20 years of research and hands-on experience. Learning the system will be a gamechanger for your product--and for your career.

  • Join a small group on Zoom.

  • Learn directly from Dr. BJ Fogg.  

  • Practice new skills, get feedback, and level up to mastery.

  • Learn how to guide your team, step by step, in Fogg Behavior Design

  • Get access to over 25 custom resources to help you apply Fogg Behavior Design.

→ Learn more about Expert Training in Behavior Design

 

Not sure which training is right for you?

Talk with Dr. BJ Fogg (Free 15-Min Call)

If you don’t know which training is best for you, apply to talk with Dr. Fogg in a 15-minute call.


→ Apply for a free call with Dr. Fogg

Is this training a good fit?

Dr. Fogg’s training is a fit for you if any one of these is true:

  • Your company’s success depends on influencing people’s behavior at scale.

  • You need customers to do behaviors reliably — and you want the skills to design those behaviors with confidence.

  • Your mobile app isn’t performing the way it should, and you’re ready to fix that.

  • You’re the behavior expert in your org, and you want to sharpen your edge.

  • You’re a product designer who wants to lead with insight — not guesswork.

  • You want to level up your professional skills and make a bigger impact at work.

If even one of these sounds familiar, Fogg Behavior Design training will serve you well.

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To be clear: This training is not about Tiny Habits coaching.

This training goes above and beyond the Tiny Habits book. If you're looking to become a Tiny Habits® Certified Coach, go here instead.