Dr. BJ Fogg, PhD
BJ Fogg, PhD, works with the Stanford Lifestyle Medicine team at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works so they can create products that help people be happier and healthier. His Tiny Habits method has guided millions of people to better lives.
BJ is the New York Times bestselling author of Tiny Habits.
To see more of BJ’s work, go to BJFogg.com.
Industry leaders who've trained in behavior design:
Tiny Habits
Tiny Habits is the only place where you can learn about the Behavior Model in depth - or you can get in touch for training. Building on his groundbreaking model, which shows that behavior occurs when motivation, ability, and a prompt converge, BJ Fogg presents practical, science‑backed strategies in his New York Times bestselling book.