Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, where he directs research and design. In addition, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways.

BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. BJ also created and directed the recent conferences on “Texting 4 Health” and “Video Matters.” He is current completing two books: Texting 4 Health and The Psychology of Facebook.

References to related work

This site will continue to gather references to other models, theories, and frameworks that relate to my Behavior Model. Because this is a website and not a print publication, my researchers and I can add to this list of related work. Among the most prominent are:

• Social Cognitive Theory / Self-Efficacy - Bandura
• Heuristic-Systematic Model (HSM) - Chaiken, Liberman & Eagly
• Elaboraton Likelihood Model (ELM) - Petty & Cacciopo
• Theory of Reasoned Action / Planned Behavior - Fishbein & Ajzen
• Transtheoretical Model / Stages of Change - Prochaska
• Resistance & Persuasion - Knowles
• Cognitive Dissonance - Festinger
• Hierarchy of Needs - Maslow
• Attribution Theory - Heider
• Expectancy Theory - Vroom
• Self-Determination Theory - Ryan & Deci
• Cost-Benefit models (various)
• Learning Theories (Behaviorism) - Skinner

In comparing theories, one should note that much previous work has focused on information processing and attitude change (e.g., HSM, ELM). My own work in persuasion now focuses on behavior change. In many ways, attitude change and behavior change are different.

Do you have suggestions for this compilation? If so, you can share them by using the form below.

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