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BJ Fogg's Behavior Model
Stanford University
Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, where he directs research and design. In addition, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways.
BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. BJ also created and directed the recent conferences on “Texting 4 Health” and “Video Matters.” He is current completing two books: Texting 4 Health and The Psychology of Facebook.
Three times a year I will send a concise newsletter updating you about my Behavior Model. This will include new insights into the model and new ways people are using the model in real-world projects.