Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, where he directs research and design. In addition, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways.

BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. BJ also created and directed the recent conferences on “Texting 4 Health” and “Video Matters.” He is current completing two books: Texting 4 Health and The Psychology of Facebook.

Motivation - Three core motivators, each with two sides

My Behavior Model highlights three Core Motivators: Sensation, Anticipation, and Social Cohesion. Each of these has two sides: pleasure/pain, hope/fear, acceptance/rejection.

The Core Motivators apply to everyone; they are central to the human experience.To illustrate my concept of Motivation, I took the photographs below in Oslo’s Vigeland Sculpture Park.

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Sensation is a Core Motivator

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Anticipation is a Core Motivator

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Social Cohesion is a Core Motivator

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